Is Yammer ready to be killed?

New “Groups” feature introduced in Office 365 is an alternative to Yammer groups. Office 365 groups are tightly integrated with other Office 365 apps like Calendar, OneDrive and AD.  Key features available in Office 365 groups are:

  • Conversations
  • Files
  • Calendar

Groups in Left Navigation Bar and New Group screen:

Yammer 01

Group Home Page:

Yammer 02

 

It seems that Microsoft is gradually porting Yammer features to Office 365. Only other feature I would like to see in Office 365 is News Feed along with some gamifications apps. Then it won’t make sense for O365 users to log into Yammer at all. In my opinion, Yammer will not survive in its current form.

In fact, it is always difficult to push enterprise users to adopt to an external social networking application like Yammer. Integrating social networking capabilities right into mainstream productivity and business apps will help enterprises to exploit somewhat benefits of social networking capabilities.

 

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